Always Be Testing ‑ A/B Splits
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Are you maximizing your store’s potential? If you think your sales could be better, but don’t know where to start looking, try Always Be Testing. With ABT, you’ll easily identify the elements of your product listings that convert more customers.
How it works
We send incoming traffic to either your existing listing (alpha) or your test listing (beta) based on the allocation ratio you determine. You can test just about anything with your beta listing. We will record the performance of each listing and give you up-to-the-minute data on which is performing better.
Once you determine which sells the best, you simply send all the forthcoming traffic to the winning result.
Then, start your next test to find out what else you can improve.
Our name is our creed. Always Be Testing!
Shortlink / URL Shrinker
To keep things pretty, we also included nifty redirect links that will take your long product URL’s and make them short and sweet. No need to use goo.gl or bit.ly to get a shortlink. We make it for you using your own domain, giving you the control to change it in the future.
Real-Time Testing
Unlike other Shopify A/B Testing apps, Always Be Testing allocates customers in real time to give you more accurate data. We believe this is the best way to compare apples to apples.
Marketplaces act differently day-to-day and week-to-week. You don’t want Sunday’s data to Monday’s data. It doesn’t make sense.
With ABT, you can see how your customers react to the control and test listings throughout the course of the same test period.
World Class Support
Email us with questions, comments and feedback any time. We are happy to help you succeed in getting the most out of your Shopify store.

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