INTEGRATED CAUSE MARKETING
Carbon Checkout was designed to enhance the checkout experience and increase conversion by integrating a discreet cause related option at checkout. Consumer research has long showed that integrating cause in commerce not only strengthens your brand, but it reduces shopping cart abandonment, increases customer loyalty & lifetime value, and increases overall sales.
According to eBay’s Giving Works program, merchants that align with a cause and provide customers an option to give to that cause, increase store sales, and reduce churn. According to Nielsen’s Global Report on Corporate Social Responsibility, brands that communicate their sustainability efforts generate five times the revenue of those that do not. It’s no wonder why the vast majority of global brands are now engaged in cause marketing.
Carbon Checkout is your opportunity to integrate cause marketing into your business strategy today, to do well by doing good.
HOW IT WORKS
App install in one-click. Carbon Checkout integrates seamlessly into your site to offer your customers the unique opportunity to give change to the environment at checkout. Full integration into your store in one-click, and without any technical requirements.
Give in one-click. Your customers now have the option to give to the environment after adding a product to cart. Default contributions are less than $1 - a round-up value - with larger contributions accessible via drop down menu. Contributions are added to cart total and automatically collected at checkout. There is no page reload, no added user registration or checkout requirements, just one-click to check the contribution box.
Track in one-click. Individual contributions can be tracked to build consumer trust and confidence. Participating customers receive an automated personal confirmation e-mail with unique hyperlinked verification code, where they can access their personal Giving Portfolio to track all contributions and learn about the renewable energy projects they helped to make possible.
Carbon Checkout pools all contributions into a fund to make significant investments in renewable energy projects that reduce global carbon emissions. You and your customers become part of a powerful movement to reduce the effects of climate change through collective action, it’s as simple as one-click.
ADDITIONAL INFO
Contributions are collected by merchants at checkout. Carbon Checkout tracks all contributions in real-time, and distributes electronic invoices to merchants when the collected contribution balance reaches USD $25.00, or at the end of each quarter, whichever occurs first.