How to use
Start by connecting a Google Ads account that has Google Shopping campaigns. Then let the Assistant fetch advertising data of your campaigns for the last 30 days.
After the Assistant analyses your advertising data, it will show key level metrics and important optimisations to apply to your campaigns. The Assistant will not launch ads on your account, nor will make any changes.
What you will get
By using Google Shopping Assistant you receive a free automated report with an audit of your Google Shopping Campaigns for free.
Get a quick performance indicator by reviewing your current top metrics for your Google Shopping like Cost, ROAS and revenue of the last 30 days.
Find out how much budget you are wasting on your Google Shopping campaigns because of poorly managed Product or Search terms. Also, get an estimation of the revenue you could get if you slightly increase your budget and bids.
The assistant will score your Google Shopping Campaigns and provide a detailed analysis of 9 different optimisations:
Campaign Structure
Negative keywords
Remarketing lists for Search Ads
Device bid modifiers
Location bid modifiers
Bidding strategy
Impression Share (& overbidding)
Conversion tracking
% of account spend
Frequently Asked QuestionsDo I need to have a Google Ads account?
Yes. If you don't have a Google Ads account but you are interested in starting with Google Advertising, contact us at support@adaplo.com.
Does the Assistant make changes on my ad account or Merchant Center?
No, the Assistant will only read and generate a report. You can make the proposed changes in the report on your own.
What permissions does the Assistant needs?
It needs the bare minimum. Strangely, at this point of writing, Google doesn’t present a way to get just read access programmatically. So it asks the access that is available programmatically, which is read/write on Google Ads. Our Assistant uses only read access
Improve your Google Shopping Campaigns for Free Now!