Klaviyo: Marketing Automation(Klaviyo智能营销)
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关于Klaviyo: Marketing Automation(Klaviyo智能营销)

如果你能够把控客户体验,你就有能力提供个性化、难忘的购物体验,从而与客户建立持久、高价值的关系。Klaviyo通过倾听和理解访客、订户和客户的反馈,并将这些信息转化为有价值的相关信息,帮助企业通过自有营销渠道(电子邮件、短信、网络和应用程序内通知)为客户创造难忘的购物体验。

事实上,当电子商务商店转向Klaviyo后,投资回报率平均可增长67倍,这是由企业拥有和控制的渠道推动的实际增长。

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原文内容

When you control the customer experience you have the ability to deliver personalized, memorable experiences that lead to lasting, high-value relationships with customers. Klaviyo helps businesses create memorable experiences across owned marketing channels—email, SMS, web and in-app notifications—by listening for and understanding cues from visitors, subscribers, and customers, and turning that information into valuable, relevant messages.
In fact, ecommerce stores switching to Klaviyo see an average 67x increase in ROI—that’s real growth driven by channels owned and controlled by the business.
Join brands you love like Chubbies, Huckberry, and ColourPop growing faster & building amazing customer experiences across their owned marketing channels.
Listen to your customers
1. Powerful Integrations—Klaviyo offers 100+ pre-built integrations ranging from shipping solutions to rewards programs. Top integrations include Facebook, ShipStation, Yotpo, Smile, Privy, and more.
2.Dynamic Forms and Personalization—Leverage Klaviyo’s free Form Builder to collect more information about your customers and grow your email list without any coding. Target forms to specific segments, devices, or pages and easily analyze results.
3.Centralized customer profiles—The customer profile provides a unified view of your customer's actions, preferences, behaviors, and history.
Analyze behaviors and preferences
1. Best-in-class segmentation—Target customers based on any event, profile, metric, and even location or date. Use segmentation to build important groups of customers like VIPs and engaged profiles.
2. Unparalleled data science—Predictive analytics like churn risk, customer lifetime value, gender prediction and smart send time are baked right into Klaviyo—saving time and helping to earn more money.
3. Growth centric reporting—Klaviyo reporting and analytics focuses on your growth. Digging into a single campaign email performance and building dashboards to stay focused on important business metrics is quick and easy.
Act more personally
1. Personalized Automation—Use the Flow Builder to automate messages across the entire customer journey and use pre-built templates to get started quickly. Optimize every message through A/B and split testing.
2.Social Advertising—Seamlessly sync customer lists + segments to Facebook and Instagram to target the right audience and help grow your business.
3.Targeted Campaigns—Build emails using pre-made templates or create your own with HTML. Pull in product recommendations and other dynamic data to personalize each message.
4.SMS—Send timely text messages to your customers that prefer receiving texts over email. Let Klaviyo manage compliance seamlessly and leverage a pay-as-you-go pricing to maximize ROI.

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