What Does Optizen Do?
Optizen simply allows you to add content, including images and video below your product grids on collection pages.
How Does It Help SEO?
When you add more content to collection pages, you can improve the relevance of the page, include more internal links and heading tags, the relevance will flow to the products within that collection, improving the product page rankings of that collection.
Shopify already has a description for collection pages, why is this needed?
While you can add as much content as you like in the default description of a collection page, if you add more than a few lines or a paragraph, the product grid is pushed down the page, creating a poor browsing experience for the visitor.
By installing Optizen, you can still have a few lines or a paragraph at the top of the page, and then add further content under the product grid, while keeping a great customer browsing experience.
What's so important about optimising collection pages?
When you set up collection pages correctly, with adequate content and structure they tend to rank very well in Google, as will the product within that collection.
These pages are highly underutilised in e-commerce, and are a foundation part of the structure of any successful store that ranks well in Google.
How Easy Is It To Use?
Once installed, simply go to the Optizen dashboard, where a html editor for each collection page will be already be waiting.
Simply add content to the desired collection pages, and then save. That's it.
If you create new collection pages, these will also be added to the dashboard to use if desired.