What is Snapchat?
Snapchat is a mobile application which allows users to quickly communicate with one another, share experiences, and discover new content.
What is Snapchat for Business?
Snapchat for Business allows advertisers of any size to engage meaningfully with Snapchat's user base.
Advertisers can build a variety creatives ranging from Snap Ads, Lenses, Filters, and many more.
Advertisers can manage advertisements, view reports, and gain meaningful insights all within Snapchat Ads Manager.
How does the Shopify app Help?
The Shopify app was developed to quickly integrate two important Snapchat for Business products — Pixel & Product Catalogs.
Snap Pixel
Snap Pixel allows advertisers to measure the effectiveness of their campaigns on Snapchat. The Pixel will allow advertisers to attribute purchases to previous advertisements and provide metrics like ROAS (return-on-ad-spend).
The Snap Shopify App is a tool to allow advertisers to easily and quickly deploy the Snap Pixel.
We recommend after installing the Pixel advertisers simply test the pixel functionality to ensure the pixel is firing on appropriate events.
Please note the app does not fire all possible pixel event types and contain all optional parameters. By implementing the Shopify Pixel app the following data fields will be passed to Snap:
Event types: ADD_CART, PAGE_VIEW, PURCHASE, VIEW_CONTENT, SIGN_UP, SEARCH
Parameters: search_string, item_ids, number_items, currency, price, sign_up_method, and transaction_id
User Data: SHA256 hashed email address, SHA256 hashed phone number
If advertisers would like to omit certain event types or parameters, the advertiser should implement Pixel directly.
Product Catalogs
Connecting your store to Snapchat syncs products from your store into a new Snapchat product catalog.
Catalogs can only be created in organizations in which you are an administrator.
Products from your store will be synced into a catalog in the organization you select.
You can use this catalog to easily build engaging Shoppable product ads targeted at the Snapchat’s audience.