Are you faster than your competition?
See how your site speed checks out against your competitors with a side by side comparison. This is useful for checking if you are providing a better experience for your customers than your competitors.
Everyone (including Google) loves a fast website.
No one likes a slow loading site. On top of that Google has also announced that they are using speed a ranking metric for websites. Many of your customers find you via Google. So a slow loading website will not only give your customers a poor user experience, but can also hurt your Google rankings.
Speed equals revenue.
If you continuously monitor your sites speed metrics against your competitors, you can ensure that you provide a faster experience for your customers - leading to more happy customers, and more revenue.