Increase your conversions by improving your customer service
Email is one of the most used platforms for customer service, however, it lacks of agility when it comes to have a conversation with a customer. Moreover the customer should look for the merchant email and then open the email app and write the inquire, this is a barrier and highly affects your conversions.
With live chat apps this is solved, the customer just has to click on the bottom icon for help, nevertheless if there is no one in the chat the customer will quit, although you can ask the customer to introduce his data, which it can be another barrier and also affects your conversions.
By using WhatsApp, the most used chat app in the world, you will remove all the possible barriers, your customers will not have to introduce their data nor having to waste time looking for your email. By just clicking on the WhatsApp icon every single customer having a doubt will be able to contact you. Thus, obtaining more leads with this customer service experience will mean higher sales.