Why Yahoo Product Ads?
Yahoo Product Ads is the official Shopify app from Verizon Media, a subsidiary of Verizon Communications for its media and online businesses including Yahoo Finance, AOL, and Huffington Post. The app is FREE to use. You only pay for ads if they attract new shoppers or bring shoppers back to your store, which allows you to make your dollars count, with many stores enjoying 15x return on their ad spends.
Yahoo Product Ads works in two ways. After you upload your product feed, we a) help you acquire new users by suggesting products we think they’d like, or b) we remind existing users of products that they’ve already expressed interest in. This is especially important given that 3 in 4 shoppers abandon carts.
There’s no need to worry about your ads appearing next to questionable user-generated content like they might in social ad campaigns. We promote your product to our nearly 1 billion users on the users on the Yahoo and AOL network.
Setup is easy. We automatically upload your selected products, allowing you to create a shopping campaign in minutes. Experienced retailers can also visit Verizon Media Native to create advanced campaigns.
What are the top features?
Quality scale. Access millions of users across the Yahoo and AOL network.
No setup fees. Only pay for ads that work. (That’s the beauty of CPC, or cost per click, pricing.)
Premium ads. Create high-quality ads using only your product feed.
Easy campaign management. Control daily budget and bid settings according to your goals.
Full control. Manage which products are promoted. Feeds are updated daily.
Real-time dashboard. Track results with a real-time dashboard.